Our Story

In 2006, founder and CEO, Bill Borg, knew the marketing world was about to change. The proliferation of communities between 2000 and 2006 was especially intense in the Carolina Mountains. Companies were emulating the big developers and in the end a homogenization occurred; communities were drowning in 'the sea of sameness' with similar product offerings, communications, even using the same photography. And for good or bad, caught up in the momentum of the early 2000's (good old days) the majority of communities across all categories were doing well.

Then it all stopped. Everything that had worked before just stopped working. We didn't know at the time that it was ushering in a new world order...

As the marketplace became more challenging it became clear that many developments had little brand differentiation, poorly thought out sales sequencing with sales forces that had gotten "soft", and in many cases no core story behind their look alike brand initiatives. He made it a habit to ask companies "what's your story?" and in most cases was returned the deer in the headlights blank stare. The strategic story-central in building the right brand had been overlooked.

The Question Became: If you don't know what your story is…..why would you ever expect the public to get it, embrace it, plug into it, trust it, and want to share your story with others? The faith based buyer had left the room and without a compelling story, well told and properly communicated, the public might be initially impressed but in the end would take a pass.

Bill had a revelation about the foundational importance of a company's core story…its soul…its survival, and a vision of an innovative company that would bring together a collaboration of highly evolved professionals who had in their own right set themselves apart from the pack and understood the importance of "story". So he sold his interests and shut down other creative companies and morphed them into StoryPowered.

StoryPowered is an "In-The-Moment" marketing company of strategists, dream weavers, artists, luminaries, a Hollywood producer, authors, brand guru's, agency owners, that have come together to weigh in, and intensely apply their God given talents and experience to the pursuit of great work, exciting opportunities, impossible challenges, realistic solutions, and record breaking results.

By specializing in three areas of expertise; planned communities and resorts, towns and cities, and senior living communities, Storypowered is always in tune with their clients' business challenges, their competitive environments, and the constantly changing trends and opportunities.

So what's your story?