The StoryPowered Philosophy

Bill Borg
President and Founder

An entrepreneur, public speaker, and highly respected industry veteran Bill has worked in the resort, planned, and senior living community industry for over 35 years in senior management, marketing, and consulting roles with many of the premier developments in the southeast.
Bill Joined Marriott Vacation Club in 1986 and served as Director of Sales Operations, and Regional sales trainer. Under his leadership at Marriott (1986-2000) the Hilton Head Island operation received three Resorts of the Year awards.

In 2001 Bill formed NOW! Inc. NOW! Inc. a consulting firm providing strategic sales and marketing services and turned key solutions for real estate developers, senior living communities and municipalities has been involved in many of the area most successful communities.

In 2005, as an original partner, Bill helped form Private Mountain Communities, a real estate advisory service that provides consumers with an independent buyer’s resource representing the regions developments.
In 2010 based on the continued emphasis and a central belief in the power of story Now!, Inc. was renamed StoryPowered.

Bill has built a reputation on his comprehensive understanding of sales and marketing and an acute ability to access a product or community’s attributes and distill it down to a core distinctive story and communications strategy. His deep knowledge of all aspects of community development allows him to consult holistically.

Bill lives in Arden NC with his two daughters; Rebecca and Elizabeth. Bill enjoys fly fishing, hiking, photography, collecting art and writing.

Bill Borg Borgism Blog