News

05.15.11

Town of Blythewood, SC retains Asheville firm to help with strategy and branding

The town of Blythewood SC has entered into an agreement with StoryPowered to create a strategic plan and help implement important town initiatives.
According to Bill Borg, founder and president of StoryPowered, "this is a town with visionaries at the helm. The town has put together a 10 year plan that will put Blythewood on the map. Located right on I77 between Colsumbia and Charlotte they are in the path of progress, and have great plans for a town center that is not yet there. They have a big story and I am proud that I have the good fortune of helping tell it."

01.26.11

Charlotte based Continuing Care Retirement Community retains Asheville firm

Asheville based StoryPowered,Inc has been retained by Southminster Retirement Community in Charlotte, NC to provide marketing and branding support for the CCRC. StoryPowered will be responsible for creating a branding platform to support a new strategic marketing plan, branding of restaurants, new ad campaigns, and general consult working with Spectrum consulting of Gastonia, NC.

04.28.10

Creston Community hires Asheville based company StoryPowered as Creative consultants

Black Mountain, NC based Creston Community has hired StoryPowered, Inc. an Asheville based Marketing consulting firm to reposition the Creston brand and provide strategic advice on the sales operation.
According to Corey Atherton, Project manager "we are extremely excited to have Bill and his team working with us. His reputation for creative solutions and results has put his company in high demand in these interesting times."
Creston is an 1,100 community with over 50% dedicated to natural space. StoryPowered will be evaluating all areas of the operation and working with Creston to implement changes.

12.24.09

Marriott Corporation hirers Asheville based Company to tell story

Orlando, Florida. Marriott Vacation Club International (MVCI) a division of Marriott International has retained Asheville based creative firm, StoryPowered Inc. to retell the division's core brand story. The story will be incorporated into the 17 sales galleries worldwide.
"My team is very excited about working with Marriott in this capacity. We will be working with research provided by Publicist out of NY, and MVCI's internal team based in Orlando" said Bill Borg, President of StoryPowered.

03.01.09

Mountain Lifestyles Communities a Florida based firm has chosen StoryPowered.

Mountain Lifestyles communities (MLC) have chosen Asheville based company StoryPowered to help rebrand and reposition their Burnsville community called the Cove at Celo Mountain. Storypowered will be evaluating the project and work with the developer to bring a new life into the community.
StoryPowered has had extensive experience working with regional developers including companies like Biltmore Farms and The Cliffs communities. The company has many successes to its credit and is currently involved in a number of western Carolina communities.

09.19.08

Biltmore Farms hirers Asheville based Now! Inc. to rebrand Fox Run Preserve

Fox Run Preserve in Hendersonville, NC is about to go through an exciting creative exercise involving Asheville based company, NOW!, Inc.
According to Bill Borg, President and founder, the community will be repositioned and themed to breathe new life and attention to the community. "This is an incredibly beautiful piece of land and the ideas are already percolating. Biltmore Farms has done a great job with the infrastructure, it will now be our job to create a story and brand that the public will respond to"