Retirement Communities

StoryPowered understands the complexities and special niche of senior housing; from independent and assisted living models to continuing care retirement communities. We have been involved in all aspects of sales and marketing of these communities and offer the expertise to build brand awareness and create sale velocity.

Often, we are asked to conduct a comprehensive assessment of a community's current sales, marketing and communication programs and help to infuse new life into the sales efforts. We work well partnering with an in-house marketing department's efforts to provide additional support and or provide strategic marketing to repositioning a community with new ownership.

“The CCRC industry is one that serves some of society's most endearing people - - the senior population. The people of this generation have gone through some of history's most tumultuous times and continue to do so in these economic times we all face today. In developing marketing tools to accompany retirement community marketing plans, it is important to reach the seniors to educate them about the retirement living option that is best for them - - to help seniors and their families understand that in today's world there must be a plan in place for all the days of their lives. Bill Borg and Storypowered have accomplished this through powerful campaigns; uncovering and creating the core stories. Through all phases of branding, dynamic imaginative ad campaigns, personalized direct mail pieces, e-mail blasts and targeted script writing for radio ads as well StoryPowered gets it and does it in fresh creative ways. Through their own initiative, Storypowered has sought to truly understand the individual communities and residents of each in order to create messaging and collateral that is distinctive for each community. So much of the work being done for senior living communities looks the same or seems to use the same languaging. Storypowered understands seniors, their families and the retirement community industry and it shows beyond measure in their work. When working with our teams, they listen, hear what we have to say and passionately design what will speak to the targeted audience. They deliver the end result we are looking for and stand ready at a moment's notice to help us brainstorm solutions. You will not find a more creative and innovative engine than Bill Borg & Storypowered.”

Maria Frank
Director of Marketing
Southminster Retirement Community
Charlotte, North Carolina