It's not what you look at that matters, it's what you see. Executive Team
StoryPowered has attracted a strong, experienced management team that has been involved with product branding, marketing and development within the real estate master plan development industry and more.
Bill Borg, Grand Storyteller
StoryPowered.com
828-450-2551
Bill@storypowered.com
Bill Borg: An entrepreneur, public speaker, and highly respected industry veteran Bill has worked in the resort, planned, and senior living community industry for over 35 years in senior management, marketing, and consulting roles with many of the premier developments in the southeast.
Bill Joined Marriott Vacation Club in 1986 and served as Director of Sales Operations, and Regional sales trainer. Under his leadership at Marriott (1986-2000) the Hilton Head Island operation received three Resorts of the Year awards.
In 2001 Bill formed NOW! Inc. NOW! Inc. a consulting firm providing strategic sales and marketing services and turned key solutions for real estate developers, senior living communities and municipalities has been involved in many of the area most successful communities.
In 2005, as an original partner, Bill helped form Private Mountain Communities, a real estate advisory service that provides consumers with an independent buyer’s resource representing the regions developments.
In 2010 based on the continued emphasis and a central belief in the power of story Now!, Inc. was renamed StoryPowered.
Bill has built a reputation on his comprehensive understanding of sales and marketing and an acute ability to access a product or community’s attributes and distill it down to a core distinctive story and communications strategy. His deep knowledge of all aspects of community development allows him to consult holistically.
Bill lives in Arden NC with his two daughters; Rebecca and Elizabeth. Bill enjoys fly fishing, hiking, photography, collecting art and writing.
.jpg "Jaki Brendle | StoryPowered")
Jaki Brendle, Media Expert
StoryPowered.com
828-450-2551
Jaki@storypowered.com
Jaki Brendle: Jaki Brendle, has over 20 years experience planning and executing successful advertising campaigns for an array of local, regional, and national businesses. She has a proven track record of securing top-quality media at deep rate-card discounts, as well as aggressively negotiating value-added opportunities that contribute to the success of a marketing campaign. Her deep knowledge allows her to offer tactically critical advice on placement and timing of campaign components. Her areas of expertise include broadcast television, cable, outdoor billboards, newspaper, magazine, trade publications and online. Experience includes research-based Strategic Planning and execution of multi-million dollar national clients such as Anderson Hardwood Floors and Cherokee Travel and Tourism.
Pasts experience as a media Sales Manager, Advertising Media Director and strong sales background contribute to her ability to design research based advertising programs that are highly targeted and effective.
Business Experience:
- Cherokee Travel & Tourism
- Cherokee Cultural Partners
- CarePartners Health Services and Foundation
- Habitat for Humanity
- Hospice Services of Buncombe County
- Anderson Hardwood Floors
- Morganton / Burke County Travel & Tourism
- AB Technical College
- Yesterday’s Tree Fine Home Furnishings
- Boys Arnold Financial Advisors
- Parsec Financial Advisors
- Peak Energy
- Innervision Medical Imaging
- Dairy Queen Regional Co-Op Group
- Wood You Furniture Regional Co-Op Group
- RoseHill Estates – Housing Development
- Sisters of Mercy Urgent Care Centers
- Emmanuel Lutheran Private School
- Country Club of Asheville
- Community resale sales structure evaluation
- Building and launching sales teams from inception to “boots on the ground”.
- Building client loyalty
- Designing tools and systems to assist resale sales teams
- Policy & Procedures Manuals
- Training modules
- Model home staging strategies
- Resale strategic planning
Jennifer Losch, Brand Expert
StoryPowered.com
828-450-2551
Jenn@storypowered.com
JenniferLosch: For eighteen years, Jennifer has worked as an advertising and brand manager with giants such as Doner U.S., the largest independent agency in the world and TV/Online retailer Home Shopping Network – the 4th largest cable network in the U.S. She has successfully launched dozens of new brands and managed advertising and public relations campaigns across a wide range of industries. Her valuable experience comes from working on prominent brands such as Eckerd Drugs, Dollar Rent a Car, Naturalizer Shoes, United Way, and Kodak.
.jpg "Wanda Reed | StoryPowered")
Wanda Reed-Hequembourg, Team Builder, In-house Resale Expert
StoryPowered.com
828-450-2551
Wanda@storypowered.com
Wanda Reed-Hequembourg: Wanda has over 30 years experience in the real estate sales and marketing industry working in leadership positions with some of the nation’s largest real estate developers. Most recently she designed and helmed the resale program for the Cliffs Communities. As the Director of Resale her responsibilities included the implementation, structure, and day to day operations of resale efforts at 8 Cliff’s developments. Her team was responsible for over $300,000,000 in sales.
Wanda’s tactical approach and in-house resale problem solving abilities keep her in high demand. She has a gift for dealing with people and understands the challenges found in recruiting and developing a sales team.
Core Strengths:
As a native Greenvillian, Wanda can be found enjoying an evening concert at Furman University, or cheering on her beloved Clemson Tigers in Death Valley at all home football games. She loves golf, cooking and entertaining friends. She is active in her community serving on the boards of the American Cancer Society, The Children’s Hospital and The Greenville Professional Women’s Forum.
Eric Scheffer, Executive Producer
StoryPowered.com
828-450-2551
Eric@storypowered.com
Eric Scheffer: has had a distinguished 22 year career in television, commercials and motion pictures. Eric has worked as a producer around the globe working with well-known talent. As Executive Producer for Harmony Pictures, he managed more than 85 employees and annual sales over $35 million dollars. His career as a consulting producer for BBD&O advertising agency has taken him to Buenos Aires and Argentina. As media, production and brand consultant for the McCann Ericsson advertising agency, he has worked in Santiago, Chile. As a World Strategy Consultant, he worked for Lempke Anderson in Europe. A few of his multinational clients include Coca Cola Worldwide, MacDonald's, American Airlines, Nike, and Apple Computers.
Mark Wilson, Creative Director
StoryPowered.com
828-450-2551
Mark@storypowered.com
Mark Wilson: Mark Wilson is a 35-year veteran in the Advertising and Marketing industry. His creative genius has helped bring to life powerful stories.
His career began in 1974 as an Art Director at Price/McNabb Advertising, followed by an 11-year run as Vice President/Senior Art Director at The Mother Earth News magazine, a national consumer publication then headquartered in Hendersonville, N.C.
When the magazine was sold and relocated to New York City, he opted to remain in the Asheville area, working for three years as Creative Director at Western Reserve Advertising before founding a seven-year partnership with Berdahl, Smith, Wilson.
In 1996 he helped found Wilson, Coman & Taylor, a full-service communications and public relations firm in Asheville.
In 2008 he left WC&T to start a creative services and consulting business on his own.
Mark is equally adept at design, art direction, copywriting, broadcast production, strategic planning, and brand development and management. His creativity has won hundreds of local, regional and national advertising awards.
| Partial List of Experience by Segment •Apparel • Automotive • Banking • Construction Products • Electronic Components • Executive Recruiting • Financial Management • Fine Art • Food Products • Giftware • Handicrafts • Health Care • Home Furnishings • Home Improvement Products • Hospitality • Jewelry |
• Job Placement • Music • Musical Instruments • Not-for-Profit • Paper/Paper Products • Publishing • Real Estate • Restaurants • Schools and Universities • Software • Sports and Outdoor Equipment • Textiles • Theater • Tourism • Wine and Beer |
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