Testimonials

Bill Borg and his team involved in "StoryPowered" are the best I have worked with in my 30+ year professional real estate career. Simply saying he is an "Out of the box Thinker" does not do justice to what Bill is able do. The first thing he does is help you to define your box (not as obvious as it sounds!) and then he does a masterful job of helping you build the core story of your box. He is tied into some great creative and technically proficient minds that help you define the best media and cost. I have found StoryPowered to be verifiably cost efficient when compared to a media campaign created in bits and pieces. Do yourself a favor and meet with him regarding your product or project. You will be impressed.

• Scott A. Gillespie
• Mid-Atlantic Regional Manager
• Director of Development
• WXZ Development
• 22720 Fairview Center Dr
• Fairview Park, Ohio 44126

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Hello Bill,

When we first started working together at Creston in 2010 I mentioned one of my biggest challenges had been showing the properties in Creston's final phase (III) where the majority of the Developer's remaining inventory sat. This area was near the bottom of the mountain and didn't have an identity. Also, most of our clients would come to the top of the mountain views to meet me at the community center, get in my vehicle, and then travel back down the mountain to Phase III. It was very anti-climatic to say the least.

With a fresh set of eyes you immediately went to work and:

• 1. Re-branded Phase III into our Kestrel Neighborhood
• 2. Created a new cottage collection known as the Nesting Collection
• 3. Re-priced our Phase III (some prices up, some prices down, totaling a 20% decrease)

You also recommended changing the order of the sales presentation by meeting clients in our Black Mountain office and working our way up to the community center and designed a sequence of events for the team.

We shortly received two full-price offers that closed last autumn and now both couples are breaking ground this September with year-round residences.

By realizing market and economic trends you created a cottage collection that, along with the home sites now priced right, would attract clientele in the $300K-$400K range for a land/home package. More recently, this strategy culminated with a provocative ad and front cover in the July Homes & Land issue created by you. We have had more responses from this July issue then we have ever had with print advertising, even at the peak of the real estate market. Also, your market analysis has been spot on. 95% of our clients in the last 60+ days have been looking for a land/home package price in the $300K-$400K range after years of homesite sales averaging in the $200Ks.

One other tidbit is the sales history in our Phase III (now Kestrel) area:

• 2007 = 1 sale
• 2008 = 0 sales
• 2009 = 1 sale
• Bill Borg Era
• 2010 = 3 sales
• 2011 = 4 pending sales, so far (plus the first 4 new homes will break ground in Kestrel this year)

Thank you for all your help in refining our Creston brand and presentation so now that we are overrun with wonderful new Buyers the pieces are in place to take advantage of our stability in the marketplace. Its working and we are grateful!

• Corey Atherton
• Project Manager
• Creston

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"It has been my pleasure to work with Bill Borg and NOW! Inc over the last several years. As a creative director and principle agency owner for the last twelve years and a Graduate of Ringling School of Art and Design one of the premier programs in the country, I can say from experience it is rare to meet this kind of mix in an individual. Bill brings not only the business savvy and strategic leadership but the creative and idea generation abilities to each and every project I have had the pleasure to work with him. It is rare that I see a marketing consultant of Bill's stature able to get down in the creative trenches and his willingness to banter ideas in a way that is always positive and productive and creatively charged. I would recommend an opportunity to work with Bill and his team in this capacity as it is an experience and energy few others bring to the table."

• Bill Donohue
• President
• Fuel

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"It is my utmost pleasure to recommend Bill Borg and his company NOW! Inc for both his personal and professional skills. Bill's temperament, personality, attitude and character are clearly visible. Mr. Borg began with our team two years ago through Private Mountain Communities, a company that we have enjoyed great success with through the unique, innovative community sales discovery process that he co-founded and owns presently, and the relationship has flourished ever since. Bill's talents are holistic in our industry, which has become more crucial than ever, given local, regional, national and global conditions. Mr. Borg and NOW! Inc embrace the creative culture while enforcing and facilitating brilliant marketing strategies. His storytelling and rebranding abilities and powerful vision are relentless. More impressive, is his ability to organized, structure, hire and maintain the most effective sales teams given any residential real estate community. Bill's years of diverse experiences and unwavering will, prove themselves both strategic as well as in daily operations.

Needless to say, I would be personally willing to meet, discuss or correspond with anyone interested in Mr. Borg and his extremely creative company NOW! Inc."

• Robert J. Duffy
• Vice President
• Biltmore Farms, LLC

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"With over 25 years in the advertising business I would be hard pressed to identify a more creatively gifted individual than Bill Borg. Effective marketing communications, in my opinion, all comes down to what's on the page, does it identify with the prospect and motivate them to act. This magic happens when the brand gems, the truly distinctive core of the product and what it means to the target personally, is identified and communicated in a compelling manner. A lot of companies make the mistake of jumping into their creative and marketing, promoting tactics and features without the foundation of identifying their story first. Bill has a rare ability to access the product, its attributes and distill it all to a core distinctive story and communications strategy that is magnetic. If I were a client I wouldn't think of beginning my marketing initiatives without seeing what stories Bill and NOW! Inc could come up with first".

• Jeff Goss
• President
• The Goss Agency

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"I have known and worked with Bill Borg for over 8 years and I will say that he is one of the most talented, creative, innovative and collaborative people I have ever met. His ideas and drive to execute them are second to none. I have sat in his marketing and sales trainings and I don't think you will meet another person who can capture someone's attention like he does. He can get a sales team fully engaged and bring them to another level in their sales ability. He is amazing with customers as well as his philosophy is to always take care of your customer and it has paid very large dividends over the years for him and his companies. He really and truly thinks outside the box and his entrepreneurial spirit enables him to look at things with another set of eyes and bring a start-up company or marketing and sales campaign to a full-fledged success. I would recommend him to any company and anyone should be so lucky to have him bring their company or organization to another level."

• Rebecca Teets
• Project Director
• South Florida Resorts
• Marriott Vacation Club International

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"Bill Borg is perhaps one of the most talented and creative visionaries in our industry. Truly a man who understands where this industry is now, along with a solid insight as to where it's headed.

Energy, knowledge, creativity and foresight, these are only a few of the things that come to mind when describing Bill Borg. Bill is truly one of the leaders in this industry and someone who has his finger on its pulse and an understanding of its future."

• Dean Anderson
• President
• Summerset, Inc

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"Working with Bill at NOW! Inc is like roasting marshmallows by a roaring fire on a temperate summer night beneath a canopy of stars. Every crackle of embers, every wisp of scorched sugar from the marshmallows, every shooting star and the warmth of the fire become part of the result.

Bill enhances the vision with incredible storytelling abilities. His input is that first most important piece of the puzzle that completes the product and sets the course for success. His ability to see what lies beneath/beyond the land or product and how it enhances the consumer experience is invaluable.

We have worked with Bill so often to drive results for our customers that he is as much a part of our process as a favorite hiking boot or sweatshirt. We just want to stick him into the process and watch his magic drive results.

Not only does Bill help us create the ideal vision for our clients, he also elevates the process to a level that clients find fascinating. He makes work fun!"

• Todd Aaronson
• President
• Republic Marketing

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